Out of the three error model buy a hand

Guide language: buy a hand in foreign  brand development very mature, but in the domestic market is still in the bud. But many domestic brand enterprise and insiders buying understanding of brand remains to be clear.

Many domestic brand enterprise and insiders buying understanding of brand remains to be clear.
Firstly, the brand to buy hand indicates purchases. Although there are buying and purchasing function of shopping, but usually only stay in purchasing executive level, buy a hand and function of management and operation. And the clothing, domestic purchasing of raw materials are most of procurement, And buy a hand in clothing, and more market demand and to stand in the product planning based on purchasing.

Secondly, the brand to buy hand indicates product manager. In the clothing enterprise, buy a hand and have certain similarity product manager. But the product manager more set in manufacturing enterprise, main function is to production schedule and supervise implementation; material organization And buy a  hand is the brand operation enterprises and virtual company-oriented enterprises set of functions, the product management, production stage only as a link.

Buy a hand in foreign countries has developed very mature
Third, the brand product planning model buy a hand indicates. Buy a hand and the difference between the buyer is responsible for organizing the goods “into”, commodity sales plan is responsible for organizing the “out of”. In short, is a buy, sell, such a business process and form a circle. But buy a hand should also involved in the sale of certain process, only in this way can we buy rationally.

At present, the domestic most brand enterprises haven’t set to buy this position. Hand, Although many brands through coordinate or similar jingyuyuan hotel sales departments such as part of the executive model buy a hand, but the special function of the enterprises set buy a hand departments are very rare.

For this phenomenon, a senior buy a hand that, firstly, because many of the leading brands are production-oriented enterprise, most of them from processing begins to step towards the road of brand management, Secondly, the brand for China brand  enterprises buy a hand, or a new industry, many enterprises to buy a hand in the understanding of the state, and no children understand its value. Again, this is also with domestic professional textile and garment colleges hasn’t open this kind of professional status, makes the brand enterprise has no way of recruiting.

Famous ZhuWenXin marketing expert thinks, with brand enterprise retail and custody of the model, the agent has appeared, marginalized “brand enterprise pays more attention to the project ability; commodity While retail enterprise established dealers “commercial retail brand” trend began to appear. With their large rise, buy a hand mode will be popular brands.