2010年10月14日星期四

But on the other hand, want to understand fashion magazine

But on the other hand, want to understand fashion magazine, but need to share the editors and readers service for readers will really to “see”, rather than “turn”. Remember which editor said he hate those magazines, he said, “look, the magazine are really boring, I didn’t see” readers. Many people buy fashion magazine, want to understand the latest trend, the brand information, tie-in principle, characters of dynamic… But perhaps is the era of rapid eye lets a person even won’t use, most people in the magazines when viewing and not only. The power of words, sentences, and should not be ignored. Actually, many magazines are less is more than 10 words are several ways collocation instructions. “Romantic tender falbala, dressed in a white shirt under clipping refining black suit pants, Celine hand bag, want Clutch restoring ancient ways in the office that shows you the female temperament and gentle capable, so simple -” actually and many words, but I believe that many people have seen only after several words in the head, shirts, pants, Celine, office. Even people told me, “I think this is some way of small prose, not necessary.” Oh, man, o earth, if I edit I really crying is dead! Clothes, jewelry, brand, occasions, it is Chinese readers magazine is the most concerned about time almost the only. But, what kind of clothes, what kind of decoration, each kind of characteristic, the collocation with what is in the details of the problems of style, model is not big. Hence, the so-called “resolution” problem. A lady wants to try to see in fashion magazines “in” gentle able-mindedness office, but she just remember model wears a white shirt and black trousers and a back a square founder, wearing a pair of shoes. Oh yes, she still remembered the bag is “retro”! She bought an apple and cuffs with bud silk “ladies room” white shirt, a black dress pants, a pair of cylinder head is small round with shoes (because she was not used to wear high heels, wear will not walk), and a leather bag, its old rectangle and LeiFengBao “the only difference is that this is a canvas. So, she was undoubtedly cup with… In fashion magazines do not complain, let’s stay comfortable.with itelegantenvironment is also ask once, you really have conscientious to read? Don’t underestimate those words!
But just text, is not enough. You also know how to choose magazine. Every magazine has its own orientation and target readership, they like to the readers. Your question, some magazines and cannot satisfy. Like “VOGUE”, “ELLE” international journal “, the target readers are called “positioning basically mature women”. The so-called “mature female”, in addition to age and physiological “mature”, actually is hidden meaning to another. It is “grade” and “style” mature. They know how to dress up, the brand has certain knowledge, know what you want, know what suits. So, this kind of magazine, more like a university teachers, give you specify a trend direction, but not careful to teach you to buy clothes. If you are a fashionable pupil, brand also recognize not whole, also do not know

How to understand fashion magazines

In all in succession in fashion magazines are always complain too much, I still preach against crime, write this article, is really don’t appreciate. But please listen to me patiently, believe you explain how can some sympathy.
Several days ago, a friend come to my home, no matter, everybody chat through my side of the big piles in sofa fashion magazine. JieMenEr left flip and flip, suddenly very depressed ground to ask me: “why did I not understand?” There was still not understand fashion magazine? You stupid! Facing such reactions, “I don’t understand the” miss say: “you don’t understand it, but many people like me, to have a” fashion magazines. You can tell, “said what neutral, sweet style, little rock, female fashion blablabla, in our view is a heap of beautiful clothes, but we don’t know what dress can match a which kinds of style, want to wear out of style, according to which dress photos of model clothes that they often find themselves have not suitable, this really frustrating…”
Want to read a fashion magazine, firstly this magazine to be let people understand. Yesterday, read a book about the interior decoration, a little makes me feel very useful. Interior decoration to also have very many styles of the magazine, a column will “design”, and “country” and “Nordic extremely brief” and “classic palace” four style a made a page to introduce, and in each page with the so-called “style”, the key to list this mailbox representatives of the style sheet is tasted. This is like a password, a code. This kind of design, fashion magazines to is also worthy of reference. Many fashion magazine will have a similar one column, specially introduced this season is the most popular trends and clad style sheet is tasted, what is “dynamic sweet”, “feminist”, “elegant retro” things. Usually this column will attach a lot of the same style sheet is tasted collocation, the beautiful model clothes in a handsome model, let a person envy envy hate. But, for readers, they need more than that. The so-called “resolution”, is not when they face stores various kinds of clothing, don’t know what kind of elements of nature, he has mention tie-in styles. Falbala = beautiful feminine, rivets = rebellious, rock and roll spirit, the bud silk = enchanting mature or nifty lolita… These seem very junior, but the fundamental questions about the urgent needs thousands of readers. Only when they have mastered the code, can open the door, tie-in dress on the way, open the  happy feeling dress. Perhaps our fashion magazine, also can use the word “smart” make a list of the same style key, explain each sheet is tasted the style attribute, and together they match the effect. Word power, nots allow to ignore.

Parity T-shirt autumn sought simple pitched soared to lead

Guide language: beautiful printed t-shirts, not only beautiful, choose the style also is varied, very atmosphere style will let you fondle admiringly, contracted style can do with brightly colored shirt dress, 
 
 the magnificent style, this is not too cold in the autumn also can wear beautiful, no longer a lets you easily headache problem, you will love printing style! Comments: fashion sense of color with water leopard fashion leisure printing T-shirt, leopard lubricious feeling is very unique and sexy, using cotton blended material, fabrics is comfortable soft, comfortable, cold tonal darker cocoa looks much more low-key, cold weather collocation is very good-looking dress can look unlined upper garment, wang with black pants wellies collocation, very stylish rider tide. Comments: fashion with fashionable girl printed t-shirts, clipping unique style in this season wear long-sleeved is appropriate, the long version of tie-in short skirt or trousers are very good-looking, color printing brick red T-shirt with black stripe is coordinated, relaxed tone short skirt of t-shirts with tight skirt integral feeling is very capable, woman intellectual side of perfect show.

Out of the three error model buy a hand

Guide language: buy a hand in foreign  brand development very mature, but in the domestic market is still in the bud. But many domestic brand enterprise and insiders buying understanding of brand remains to be clear.
国内很多品牌企业和业内人士对品牌买手的理解还有待明确。
Many domestic brand enterprise and insiders buying understanding of brand remains to be clear.
Firstly, the brand to buy hand indicates purchases. Although there are buying and purchasing function of shopping, but usually only stay in purchasing executive level, buy a hand and function of management and operation. And the clothing, domestic purchasing of raw materials are most of procurement, And buy a hand in clothing, and more market demand and to stand in the product planning based on purchasing.
Secondly, the brand to buy hand indicates product manager. In the clothing enterprise, buy a hand and have certain similarity product manager. But the product manager more set in manufacturing enterprise, main function is to production schedule and supervise implementation; material organization And buy a  hand is the brand operation enterprises and virtual company-oriented enterprises set of functions, the product management, production stage only as a link.
买手在国外已经发展的很成熟
Buy a hand in foreign countries has developed very mature
Third, the brand product planning model buy a hand indicates. Buy a hand and the difference between the buyer is responsible for organizing the goods “into”, commodity sales plan is responsible for organizing the “out of”. In short, is a buy, sell, such a business process and form a circle. But buy a hand should also involved in the sale of certain process, only in this way can we buy rationally.
At present, the domestic most brand enterprises haven’t set to buy this position. Hand, Although many brands through coordinate or similar jingyuyuan hotel sales departments such as part of the executive model buy a hand, but the special function of the enterprises set buy a hand departments are very rare.
For this phenomenon, a senior buy a hand that, firstly, because many of the leading brands are production-oriented enterprise, most of them from processing begins to step towards the road of brand management, Secondly, the brand for China brand  enterprises buy a hand, or a new industry, many enterprises to buy a hand in the understanding of the state, and no children understand its value. Again, this is also with domestic professional textile and garment colleges hasn’t open this kind of professional status, makes the brand enterprise has no way of recruiting.
Famous ZhuWenXin marketing expert thinks, with brand enterprise retail and custody of the model, the agent has appeared, marginalized “brand enterprise pays more attention to the project ability; commodity While retail enterprise established dealers “commercial retail brand” trend began to appear. With their large rise, buy a hand mode will be popular brands.

Fashionable tide female grade to dress up oneself

Even more staid old feudal also admitted  in the blustery century women have not supporting. Only a man to spurs, sprinkle the rich chuckling at times, had frozen in the footsteps. Nowadays women bold, enthusiasm, intelligence, bright, their freedom, talking about politics, highly critical trend. They dress do STH unconventional or unorthodox, emotional reality awake. They pursued a trend, also leads tide.

Someone once asked me, a young and beautiful woman, with a successful career, love and life, how should let oneself towards another a fashionable peak? I give my answer is: supplies a dress up oneself. A true that has grade fashionable woman in her care more expensive clothes, also don’t care how much she owns valuable cars, car care is whether she know a choice to choose whether to dress up. The young woman without the swaying Valention painstakingly focused on dress, without the luxury Armain Giorgio high-quality business without envy, more shining silver sexy wipe Versace surrounds. Naturally, along with the gender and delicate dress is wise.